The protection of your personal data is of particular concern to us. We therefore process your data exclusively on the basis of the statutory provisions (DSGVO, TKG 2003). In this data protection information we inform you about the most important aspects of data processing within the scope of our website.
1. General information
Lech-Zürs Tourismus GmbH attaches great importance to the privacy of each individual customer. The processing of personal data therefore always takes place within the framework of the applicable data protection regulations, in particular those of the Basic Data Protection Ordinance (DSGVO), the Austrian Data Protection Act (DSG) and the Telecommunications Act (TKG 2003). All employees of Lech-Zürs Tourismus GmbH are obliged to observe data secrecy in accordance with § 6 DSG.
2. Name and address of the responsible person
Responsible for data processing:
Lech-Zürs Tourismus GmbH
6764 Lech am Arlberg
Tel.: +43 5583 2161-0
Fax: +43 5583 2161-238
No data protection officer has been appointed, as this is not required by law.
3. General information on data processing
3.1 Scope of processing
When you visit this website, personal data is collected which we use primarily for evaluation purposes. The data is used exclusively for internal purposes and is not passed on to third parties under any circumstances.
We collect and use the personal data of our users only to the extent necessary to provide a functioning website and our content and services. The collection and use of personal data of our users takes place regularly only with the consent of the user. An exception applies in those cases in which it is not possible to obtain prior consent for actual reasons and in which the processing of the data is permitted by statutory provisions in relation to our predominant legitimate interests, which we have due to our role and tasks as a tourism community.
3.2 Storage of address data for orders and subscriptions (newsletter)
If you request brochures and information material, your data will be stored so that we can successfully complete the order and send it to you. These data will be deleted after delivery.
Should you wish to receive our newsletter and info mails with current information, services, warnings, invitations, surveys and interesting offers from us, you have an additional option to choose from. If you choose this option, your data will remain stored by us so that we can continue to inform you about your areas of interest in the future. You can, of course, revoke this consent at any time.
Data which we collect in the course of orders will never be used to create individual user profiles or to track the surfing behaviour of our customers. Your contact data will only be used by us to process your orders.
3.3 Processing and transmission of personal data
We do not process your personal data without your consent. A transfer to third parties only takes place within the scope of your consent and only to the extent necessary to fulfil your wishes and requirements. Excepted from this are transmissions which are necessary for the security of our websites.
The transmission of data to contract processors (service providers) is generally only carried out to those companies that offer sufficient guarantee for the lawful and secure use of data. Agreements pursuant to Art. 28 DSGVO have been concluded with all contract processors to ensure that all data protection and data security requirements are met.
3.4 Legal basis
Insofar as we obtain your consent for the processing of personal data, Art. 6 para. 1 a serves as the legal basis.
Art. 6 para. 1 b serves as the legal basis for the processing of data required for the fulfilment of a contract with you. This also applies to processing operations that are necessary for the implementation of pre-contractual measures.
If data processing is necessary to fulfil a legal obligation, Art 6 Paragraph 1 c serves as the legal basis.
If the processing is necessary to protect a legitimate interest of our company or a third party and if your interests and fundamental rights do not outweigh the first mentioned interest, Art. 6 para. 1 f serves as the legal basis.
3.5 Data deletion and storage duration
Your data will be deleted or blocked as soon as the purpose of storage no longer applies or until revoked. In addition, your data may be stored if this has been provided for by European or national regulations, laws or other provisions to which we are subject. The data shall also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless it is necessary for further storage of the data for the conclusion of a contract or fulfilment of a contract.
4. Provision of the website and creation of log files
4.1 Description and scope of data processing
Each time you access our website, our system automatically collects data and information from the computer system of the accessing computer.
The following data is collected:
– Information about the browser type and the version used
– The user’s operating system
– The Internet service provider of the user
– The IP address of the user
– Date and time of access
– Websites from which the user’s system accesses our website
– Websites accessed by the user’s system through our website
4.2 Legal basis for data processing
The legal basis for the temporary storage of data and log files is Art. 6 para. 1 f.
4.3 Purpose of data processing
The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user’s computer. For this purpose, the IP address of the user must remain stored for the duration of the session.
The data is stored in log files in order to ensure the functionality of the website. The data is also used to optimise the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context.
These purposes also include our legitimate interest in data processing pursuant to Art. 6 Para. 1 lit. f.
4.4 Duration of storage
The data are deleted as soon as they are no longer required for the purpose of their collection. In the case of the collection of data for the purpose of providing the website, this is the case when the session in question has ended.
If the data is stored in log files, this is the case after seven days at the latest. A storage going beyond this is possible. In this case, the IP addresses of the users will be deleted or alienated so that an assignment of the calling client is no longer possible.
4.5 Objection and removal options
The collection of data for the provision of the website and the storage of data in log files is mandatory for the operation of the website. Consequently, there is no possibility of objection on the part of the user.
5.1 Description and scope of data processing
– Entered search terms
– Frequency of page views
5.2 Legal basis for data processing
The legal basis for the processing of your data using technically necessary cookies is Art 6 Paragraph 1 f. For cookies used for analysis purposes, the legal basis is Art 6 para 1 a if you have consented to this.
5.3 Purpose of data processing
The purpose of using technically unnecessary cookies is to analyse the surfing behaviour of users. All functions of our website can also be offered without the use of these cookies.
The analysis cookies are used for the purpose of improving the quality of our website and its content. The analysis cookies tell us how the website is used and enable us to continually optimise our services. In these purposes, our legitimate interest lies in the processing of your data in accordance with Art. 6 Para. 1 f.
5.4 Duration of storage, objection and removal options
5.5 Programmatic Retargeting/Tracking
Please take note that data processing outside the European Union can take place. We also do not have any influence on the handling and further use of the data collected through the use of this tool by Trade Desk.
The Trade Desk certified under the EU-US and US Privacy Shield agreements and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov).
You can find further information about data protection at Trade Desk here: http://www.thetradedesk.com/privacy-policy/.
If you do not wish that Trade Desk records and evaluates your user behaviour, you can prevent this by opening the following link:
6. Web analysis services
6.1 Scope of processing
We use various tools on our website to analyse the surfing behaviour of our users. The software sets a cookie on the user’s computer (for cookies, see above). If individual pages of our website are accessed, the following data is stored:
(1) Two bytes of the IP address of the user’s calling system
(2) The website accessed
(3) The website from which the user accessed the called website (referrer)
(4) The subpages accessed from the accessed web page
(5) The time spent on the website
(6) Frequency of a call of a site
Google Universal Analytics
We use various web analytics services, including Google Analytics from Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043, USA. These analytics services use “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers of web analysis services (in the United States). These analysis services will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. The IP address transmitted by the user’s browser as part of Google Analytics is not merged with other Google data.
We would like to point out that on this website Google Analytics has been extended by the code “anonymizeIp” in order to guarantee an anonymous recording of IP addresses (so-called IP masking).
Facebook Custom Audience
The use of these web analysis services serves to continuously improve our functions and services. Only non-personal data will be used for analysis and reporting purposes. We do not combine this data with other personal data.
On our pages are plugins of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA integrated. You can recognize the Facebook plugins by the Facebook logo or the “Like” button on our page. You can find an overview of the Facebook plugins here: https://developers.facebook.com/docs/plugins/. When you visit our pages, the plugin establishes a direct connection between your browser and the Facebook server. Facebook receives the information that you have visited our site with your IP address. If you click the Facebook “Like” button while logged into your Facebook account, you can link the content of our pages to your Facebook profile. This allows Facebook to associate visiting our pages with your user account. We would like to point out that, as the provider of the pages, we do not have any knowledge of the content of the transmitted data or its use by Facebook. If you do not want Facebook to be able to assign visits to our pages to your Facebook user account, please log out of your Facebook user account.
You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.
6.2 Legal basis for the processing of personal data
The legal basis for the processing of users’ personal data is Art. 6 para. 1 f.
6.3 Purpose of data processing
The processing of users’ personal data enables us to analyse the surfing behaviour of our users. By evaluating the data collected, we are able to compile information about the use of the individual components of our website. This helps us to constantly improve our website and its user-friendliness. In these purposes, our legitimate interest also lies in the processing of data according to Art. 6 Para. 1 f. By anonymizing the IP address, the interest of users in the protection of their personal data is sufficiently taken into account.
6.4 Duration of storage
The data will be deleted as soon as they are no longer needed for our recording purposes.
6.5 Objection and removal options
You have the possibility to subscribe to our newsletter via our website. In order to provide you with targeted information, we also collect and process voluntarily provided information on existing interests and other data. As soon as you have registered for the newsletter, we will send you a confirmation e-mail with a link to confirm your registration. You can cancel your newsletter subscription at any time.
8. Rights concerned
You can revoke your consent at any time. Please use the technical possibilities provided for this purpose. However, you can also contact the addresses given above.
At the above addresses you can at any time request information about the data stored about your person, demand the correction, deletion or restriction of the processing of the stored data, assert your right to data transfer in accordance with data protection regulations.
You have the right to object at any time to the processing of your data, insofar as it is used for the purpose of direct marketing. If we process your data on the basis of our overriding legitimate interests, you may object to the processing for reasons arising from your particular situation.
You also have the opportunity to lodge a complaint with the Austrian Data Protection Authority.